This spot is a flurry of motion, between seeing the car race through tunnels, zooming through the streets, lights flying by, and action from inside the vehicle. The sound design similarly aims to be as explosive. Every movement is amplified with cerebral hits, explosions, or ripping whooshes. Paired with the natural strength of the car’s engine, the design helps sell the surge of motion and power we see and feel.

AGENCY: Sapient Razorfish