Identity visuals “dashlane”

These spots were one of the rare cases we had a complete blank canvas to work with audio-wise. For us, that means an opportunity to really push and experiment with the sound design, since we're not beholden to a track of music or voiceover. Ultimately we went with a palette of tactile and cartoony sounds. The keyboard presses and the mouse clicks are crisp and full, while all the visual UI elements are complemented with cartoony plinks and pops. Finally, we strategically edited in music tracks to help emphasize the humor and fill in the gaps. We also utilized tonality in our design to add more character to the action, frustration, and comedy on screen. These tonal elements fit right into the final jingle over the Dashlane logos, combining to create a distinct and effective sonic palette.

 

PRODUCTION/POST: Identity Visuals
SOUND DESIGN/MIX: Defacto Sound