adidas
This spot was created with the agency Moodboard for Adidas’ “The Good Will Out” campaign. Our aim was to mix rugged and tactile touches of nature with futuristic aspects of technology. The result is an immersive soundscape that perfectly fits the rich visuals and other-worldly landscape that the actor moves within.
It begins with soft footsteps on gravel and the gentle patter of rain. As the hero starts to run, we hear his breath and the sharp attack of the wind, a spine tingling combination that adds to the drama. He then enters a mysterious cave and the mood changes, highlighted by electronic shimmers. A monolith appears before him, which he cracks open with a resonant and satisfying metallic click, releasing the tension that has been building throughout.
CLIENT: Moodboard
SOUND DESIGN & MIX: Defacto Sound